About Us

Meet Our CEO- Jasmine Russell
Welcome to Keep It Cute, where empowerment meets elegance, and every woman's beauty is celebrated. I'm Jasmine Russell, the proud founder and CEO.

A Vision Unveiled:

Born out of a passion in Dallas, TX for celebrating diversity and embracing the unique beauty within every woman, Keep It Cute was created as a haven where confidence and allure intertwine. Growing up in the heart of Columbus, Ga I witnessed the strength and beauty of women from all walks of life, inspiring me to create a brand that resonates with the essence of every individual.

Empowering All Shapes and Sizes:

In the heart of the South, where hospitality is a way of life, Keep It Cute aims to extend that warmth to the world of lingerie. Our mission is simple yet profound – to ensure that every woman, regardless of her shape, feels unapologetically beautiful. From delicate lace to comfortable mesh, our carefully curated collections are designed to embrace and accentuate the diverse beauty that defines femininity.

 More Than Lingerie - A Movement:

Keep It Cute is more than a lingerie brand; it's a movement. It's about self-love, confidence, and a celebration of the uniqueness that sets each woman apart. As the CEO, I am deeply committed to fostering an inclusive space where our customers feel seen, heard, and celebrated.

Our Promise:
With Keep It Cute, you are not just purchasing lingerie; you are investing in a promise. A promise that you are deserving of beauty, confidence, and comfort. Our collections are crafted with love and attention to detail, ensuring that each piece is a testament to the strength and allure that defines every woman.

Thank you for being a part of the Keep It Cute journey. Here's to embracing your beauty, your way.
Jasmine Russell
Founder & CEO
Keep It Cute Lingerie